DaTaBaSe Uses and Issues

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Strategic Uses:)

First, let’s define the term. Strategic database marketing is simply the ability to store customer data and then to manipulate that data in order to uncover various marketing opportunities.

It’s really not a complicated concept

Every small business owner needs to keep a database of customer names, contact and transaction information. And no, you don’t need a sophisticated program to do this. In fact, I recommend Microsoft Excel for virtually every small business.

Database available for general and specific business purposes include business directories, demographic data, business statistical information, text database and Web database.

Security:)

Security is particularly important to organizations using WANs.

Most organizations use firewalls to protect their internal networks.